Stroop Ice Cream and Wafels is Footscray’s first dedicated ice cream and waffle shop, located in the heart of Footscray CBD on Paisley Street.
In 2019 Hazem, a consultant with a background in food industry innovation, saw an opportunity to open his own business after noticing that Footscray lacked a good quality ice cream shop.
“Ice cream and waffles can be very innovative products,” explains Hazem. “You can incorporate all sorts of different flavours into ice cream and there are many varieties of waffles across Europe.”
At Stroop Ice Cream and Wafels you can find twenty flavours of ice cream and sorbet at any one time, all made off-site using imported Italian ingredients and pastes.
The waffle options span the Dutch caramel stroopwafel, which gives the store its name, to fluffy Belgian waffles, Norwegian heart-shaped waffles and French crepes. Try them with your choice of ice cream and other decadent toppings!
“My dream is to open more stores so that I can bring ice cream and waffles to more people!”
Hazem’s favourite ice cream flavour is the pistachio, which is a creamy nutty concoction that’s also one of his bestselling flavours and has always been on the menu.
He is also constantly developing fresh flavours, which means you’re likely to taste something new on every visit. Future plans include offering specialty cakes and other desserts that match with ice cream.
“My dream is to open more stores so that I can bring ice cream and waffles to more people!” laughs Hazem. “Surely that has got to be the best job in the world?”